UTILITY BRANDING NETWORK
INNOVATING IMPACTFUL COMMUNICATION & INVESTMENT
To increase investment support for sustainable resources and infrastructure through strategic planning, quality standards, increasing transparency, and community outreach.
The UBN fosters a safe and collaborative environment for innovation, providing training workshops, direct support for implementing changes, inter-agency networking, and change management techniques.
Clarify Brand Structure
in terms of business values and high-level standards. This structure should be communicated in presentations, brochures, and annual reports.
Develop Communication Standards
which are used to evaluate content, enhance outreach activities, and help policy makers and managers better understand objectives.
Make Compelling Arguments
for investment in resources, capital programs, and rate increases using the structure outlined Utility Branding Network tool.
Emphasize Standards in Management
by making standards the context for problem solving, planning, investment proposals, the policy dialogue, and empowering employees.
by providing easy/brief information on critical activities, decisions, and results; targeted to policy makers, community leaders, and opponents.
Embrace and Be Open to Change
by accepting that current communication and standards can be improved. Sharing and selling change is our prerogative.